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It looks like there’s been another significant industry breakthrough for Toyota: The company recently announced it has become the first full-line brand to offer a standard complimentary maintenance program for all new vehicles in its entire lineup, in addition to now providing the same service for new products from its Scion division.
“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” said Bob Carter, Toyota Division group vice president and general manager. “The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.”
Toyota had already offered complimentary service as part of its early-year sales promotions, and the results were very impressive. In fact, some 73 percent of Toyota buyers said that it improved their confidence in the company’s products.
“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” said Bob Carter, Toyota Division group vice president and general manager. “The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.”
Toyota had already offered complimentary service as part of its early-year sales promotions, and the results were very impressive. In fact, some 73 percent of Toyota buyers said that it improved their confidence in the company’s products.
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