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The name Aygo, pronounced eye-go, expresses freedom and mobility – just what the car will offer to its target market of urban men and women with active lifestyles. In short, Aygo is about easy but dynamic urban mobility. Aygo marks a new approach for Toyota in several aspects. It has the potential to attract customers younger than the average Toyota driver: Toyota expects 80 to 90 per cent of Aygo owners to be new to the brand. “We...